What is the ratio between the buyers and information seekers (those who come to know about product features but ultimately makes a purchase from an offline shop)?
Oops we have no data on Indian web users.
The number of real business that is happening online (not talking about income from advertisement) may be almost negligible in respect to other countries like USA or UK or even in respect to the number of Indian web surfers.
If you take a look at latest advertisements, companies are showing their web address in the advertisement and asking the visitors to join in..
One of the main reason may be we do not use plastic money as they have in UK or USA. And another big reason may be that we are not well aware of the advantages (negative points like scam, fraud spreads faster) that internet may offer.
You can also think about the mindset of people!
Say for example, I have a credit card and I spend more than 14 hours everyday on the net (the reason may be different from occasional visitors as I am a Web Worker). I have the idea about which site is secured and which is not or at least, I know which site calls itself hacker safe or secured. But what did I buy online so long?
Nothing but a few domain names, hosting space and some books!
It is not that I do not have a need and I do not buy. But still, I preferred going offline to make a purchase. This is not only about me. It is also about a lot of people like me.
But things are changing very fast – just like when an ice ball starts rolling it gathers mass and grows bigger in size. If you take a look at latest advertisement, companies are showing their web address in the advertisement and asking them to join in; for example, makemytrip.com or shadi.com or monster.com or naukri.com - they are running regular advertisement on TV Networks and Newspapers and they are primarily a web based company. Other offline companies to showing web address in their advertisement.
And among all these, Naukri and Monster, are doing a great job in bringing people online in India. A big portion of Indian new generation (age group 24+) is becoming web savvy while holding their fingers. I do not have any data to prove my point but take a look around you for people who are new to web and are within that age bracket.
In fact I would also say about Orkut.com. They have influenced a big section of Indian youth to go online. And I see people dating via Orkut.
At the same time take a look at tech2.com – a huge hit – their presence is a combination of TV and internet.
It is all about initiating a habit – once you bring someone to a single website, he will (chances are higher, if you bring someone to sites like Orkut) move to other spaces. And in time (I can see that), it would bring a huge change in mindset as well as work culture. Things should become more open and speedy.
Just to add, internet connection and usage charges are going down. Wait for a golden future.
1 comments:
hi, your blog looks very good, but i have one request for you Mr.Doubt, please change the header image, specially your image with cigarette. Its not looking good. :)
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