Just imagine the number of Indian web users that we are going to have very soon!
The one, in the real estate classified sector had been live for quite a few years. We knew the potential of this service but as we are mainly a SEO and Web Development Company, we could not manage enough time to concentrate on that.
But now when we are fully into it, we are facing some basic problems.
We do not have any keyword research tool for Indian market. This is a big problem not for Indian market alone. We do not have enough data for a lot of countries. What can you do if you do not have proper set of keywords! It seems like we are working in some prehistoric era where we need to depend on stars to navigate thorough the sea – and the mapping process is still in the primary stage.
I would really like to know how other webmasters are working to develop websites for Indian market.
What we did:
- Brainstorming: Yuppp, we did that a lot to create a big list of key phrases (the list was huge and our primary source was keywords used for UK market).
- Grouping: We created different sets of key phrases for each page.
- Market Research: I talked to around 50 people in our target market to understand their habit.
- Back link and content study: We did some extensive studies on our competitors to find out which key words they are using.
- The plan: we are developing and twigging the content around these different key phrases to see the result. Soon we can grow a genuine list of key phrases to run the website smoothly with better ROI.
What alternatives did we have?
- Extensive advertisement in other offline media like TV, newspaper etc. so that people can directly get into our website. But this would be too expensive although less time consuming to grow business. But this would not solve our problem in the long run as this would not help us to build a key phrases list.
- Go for AdWords to find out which keywords are giving us better ROI and optimize our website around them.
Anyways, we tried to do it the harder way and this is going to be a big experience for us.
But, is there anyone, who would come forward to build a keyword research tool for Indian Market (a million dollar business idea for free – consider a link back…lol)? Would Google come forward and share their data on the growing Indian market?
Just imagine the number of Indian web users that we are going to have very soon!
5 comments:
I think "Market Research" is useful. Somehow we have to reach to our target audience - online or offline to know their habits. If the target audience is not internet savvy then we have to go offline - no other choice.
While searching for local service, I prefer to put the city name of the end of the search term, e.g., 'apartments kolkata' or 'home loan kolkata'. Do others think similarly?
Welcome to ODD SEO. I would like to point out one thing here. As far as I know, you are not just another web user - you have developed a distinctly different browsing pattern.
I used Google AdWords to trace a trend - you can see a report here:
http://spreadsheets.google.com/pub?key=p5r9qkUSLFu5OIO4PDkUFDQ
http://spreadsheets.google.com/pub?key
=p5r9qkUSLFu5OIO4PDkUFDQ
[please join the URL - it is broken between key and =]
That's true and that's the thing we need to reveal about others? Whether 'kolkata apartments' or 'apartments kolkata'. I went through the spreadsheet, it seems Kolkatans are making the habit of using net gradually. It's good. But the generation who will search for 'apartments kolkata' is still in school or just has started career.
Exactly - and they are the future - just imagine, what a market we are going to have. But still, it will be only the Metro Kids.
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