Oct 19, 2008

Follow a star blogger?

image by silvermel.
There are thousands of blogs on blogging, SEO, marketing, online branding, easy money making etc. in the web. And more interestingly, people often claim them to be experts in the domain even though they have just rewritten or restructured an available content.

You will see the same situation in almost every niche. (This is the beauty of internet – you can easily develop a place for you to speak.)

But do you read all those blogs? (Certainly not - unless it is your job) You have definitely selected a few blogs that you follow regularly for new ideas or to keep track of latest developments or just because you love the topics he or she covers in the blog.

In that case, you are a dedicated reader of that blog. But did you ever think why you go back to that blog rather than visiting other 9999+ blogs on the same topic?
When you start liking a blog because of the ideas it share, there are high chances that you have a similar tendency.

To put it simply, these blogs have added some value to the regular topics. It is not just about the writing style they follow (I don’t think you have enough time to read a blog on blogging religiously, just because the blogger has a great writing style). If you think deeply, you would see that you are actually hooked by his or her ideas and thinking process. Perhaps they can offer a new perspective on the same old topic. Or maybe they offer up to date step by step tutorial to do certain things. The point is – there are certain things that you love about the blogger and that keeps you hooked.

It does not mean that your friend would love to read that blog too. At the same time you would be amazed to see that so many other people also follow that blog like you. (There are plenty of fishes for everyone - lol)

Why am I saying all these?

When you start liking a blog because of the ideas it share, there are high chances that you have a similar tendency. Why don’t you chase that tendency?

Am I saying you to copy all those blogs that you love! If you are unconscious about why you are religiously reading a blog, chances are that you are already following the style and thinking pattern of that blog – unconsciously.
Should you continue doing that consciously?

The blog that you are following already exists – take some inspiration from that blog and add some value to it (you are the value). That’s it – you would soon see a new brand is born on existing ground.
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