But yes, if you want to develop a people centric business, you must use social networks like Twitter or FaceBook. These are actually a way to deploy the human face of your business. In one word, identify the reason to network.
By the way, I am Doubts at Twitter
In this post, I will talk about social media marketing via twitter. An overused topic – I know – let’s finds out if I can add some insights or not.
The most common way of twitter marketing is following as many people as possible and waiting them to follow you. You will often see that YourFriend1245 (with 1 follower and 5231 following and 0 tweets) is following you.
Do you even care to visit the profile of that person! Leave alone following…!
So what is the value of following in bulk??
Bees attract bees – once the number of followers take over the number of following, there are high chances of more people following you. Some people like to put it on auto pilot and follow as many people as they can.
And as, now you can group people in different lists, I will definitely see that more people are following more people and keeping a locked list of people they want to follow by heart. These people have a reason to stay connected.
If you are into relationship marketing, play according to the rule... Here are some real people trying to communicate in real words... (80% task of Kolkata Blogger’s Meet was done via Twitter – including getting sponsor).
Things you should not do in Twitter:
- Do not spam. Though you have 1000 followers, is there anyone really reading or acting on your updates? If the answer is no, what is the actual value of having 1000 followers?
- Keeping connected to the right people is the key – if necessary, create a list of people you must follow regularly and follow them.
- Find a way to add value – yapp; this is the only way to get some value out of the social networks. For example, think about @GuyKawasaki channel (yapp, a channel). What he does is he follows everyone who follows him. And how does it add value? That channel constantly tweets interesting links (often retweets them after 12 hrs). Is he doing a voluntary promotional job? Some people may not notice that the target page routes via his blog or Alltop. If you do not get enough information everyday, register to services like Smart Brief - they will keep sending story updates on your industry to tweet and pretend to be an expert. (nice business – making people pretend expert)
- Blog update announcer: Think about @smashingmag. They do not use Twitter as a blog update announcer alone. They promote many other good blogs too.
- Promote others to get promoted: Self explanatory but do not get that identity of a mindless follower.
- People ignore clusters so there are high chances that they will start ignoring you too. Identify the connectors and treat them well – develop a relationship. These people will eventually create the buzz for you.
What are your suggestions?
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